Introduction 

Man began to develop the most civilized creative means of communication. Communication is a creative task. Human beings are also naturally engaged in creative communication. It is further confirmed by the heritage and art of the ancient human culture, which demonstrates the new genius of man. Nowadays, creative communication is compatible with technology. Creative expression patterns can be seen in many aspects of normal life as well. ' I had a love of my own that was not mine 'can be further confirmed by looking at the lyrics. Thus, poetry, songs, novels, art sculptures, radio dramas, film and television creations as well as newspaper features are found in every aspect.

Creative communication simply means expressing a message so that it can be understood more closely by the recipient. This may vary from purpose to purpose from time to time. It allows for creative thinking. The Oxford Dictionary of Creation defines creativity as 'the use of the right imagination or brilliant idea or idea for a product'. Unusual is the presentation as never before. There is a special quality here that the message should be presented more closely to the recipient.

Literary works try to create a pleasant feeling in the recipient. This is because it can present a fresh idea. The basis of creative thinking is the ingenuity and imagination of the individual. Designers use their thinking to create various art forms .This art allows the recipient to enjoy something unique.

Leotolstoy, a veteran writer, defined art as: "The art of conveying one's experience to others in the same way with movement, line, color, sound or word combinations." With the development of the electronic and print media came competition. Thus, the need has arisen to capture the message more creatively. Different strategies have to be used. New creative methods have to be used for more creative creative communication than traditional creative communication (folklore, folk art, folklore).

It is important to consider the views of Prof. Sunanda Mahendra on this subject in his book Creative Communication.

'' Getting better response is a semantic event in the use of the media. Essential Communication in Communication These are called creative communication. To that end, no matter what buskin writes, no matter what buskin addresses, no matter what society lives in, it is considered to have a universally just quality '' based on the aesthetic and artistic creative communication process. The more creative a communication message is, the more likely it is to achieve its objectives. It shows that there is an inextricable link between creativity and communication. The same can be explained in this way.

1 Techniques used by human beings for communication in the past later became art forms.

2 Creative Communication Influences on Humans and Culture Influenced by Art and Art Da Vinci, Literature shakespeare

And music is attributed to artists and other creators in fields such as Beethoven.

3 All media present messages based on creative communication and creativity for essential communication

Being essential.